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Jeep

Updated September 8, 2010

Filed under Uncategorized | 28 Comments

Jeep's vision should be to manufacture the best SUVs in the world. Which means there is ample opportunity for growth in the high end competing with Land Rover, et al. Leave the CUVs to Chrysler and Dodge. That means dump the Patriot and Compass ASAP as they are not true Jeeps at all.

  • Jeep Wrangler
  • Jeep Liberty
  • Jeep Grand Cherokee
  • Jeep Commander
  • should be taken way upscale to compete with Land Rover and other premium SUVs. Higher prices in this arena will translate to higher profits on the bottom line.